The Advent Team just returned from a successful showing at this year’s SPE ATCE 2011 tradeshow in Denver, Colorado. Covering 5,600 sq. ft. of the exhibit floor, Advent made its mark with stunning custom booths such as Tesco Corporation, Frac-Tech Services, and our newest custom build – Fekete.
Expanding its office to the US market and as the official SPE ATCE 2011 banquet sponsor, Fekete sought to have a strong presence at this year’s exhibition. Fekete, a reservoir engineering consulting company headquartered in Canada, came to us to design and build an eye-catching trade show booth that would portray their brand accurately yet stand out from the crowd among hundreds of exhibitors at this year’s show. Advent’s creative team of designers, builders, and account managers strategically created a unique booth that brought Fekete visibility and heavy traffic to promote their newest software, Fekete Harmony™.
The focal point of the booth’s structure was their large curved arches, inspired by the rounded elements within Fekete’s logo. A custom tension fabric canopy tied together the individual arches to create one cohesive structure. Spanning the booth to provide accent colors to further enhance the display’s visual impact, subtle L.E.D. lighting simultaneously illuminated three custom-built counters and the fabric canopies hanging from above. The design and color palette used throughout the booth were chosen to reinforce Fekete’s corporate branding and to create an inviting environment for attendees to demo their newest program.
Tammie, Marketing Manager for Fekete, was thrilled with the outcome saying, “I thoroughly enjoyed working with the Advent staff! You all did a fabulous job. We couldn’t have asked for a better booth or better service. All the Feketies were very impressed!”
We are very proud of our team and look forward to the future projects coming up for 2012!
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Tags: custom build, design, exhibition, trade show